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Blog

Ted Baker | Ted's Drawing Room

Niki

Here's a few shots from the day I spent being filmed with 10 other illustrators at the Ted Baker HQ for Ted's Drawing Room...

"The studio, open for only 8 hours from midday to 8pm GMT, also hosted an artwork and framing service with the 111 portraits created uploaded to Facebook on the day and the original, signed portraits framed and sent to their subject in the post soon after. A film crew were also on hand to capture the illustrators hard at work. Footage was broadcast live via Livestream back into participating stores and to Ted’s Facebook page enabling the public to watch the masters at work and the subjects of the portraits to tune in and watch their portrait being created! Over 2000 viewers tuned in across the day, spending on average 26 minutes each glued to their screens. The stream was viewed in over 23 countries ranging from the UK and USA to slightly further afield such as Japan, Malaysia and Taiwan."